Masterclass

What is the Lashiivo Business Masterclass?

THE PREMIER ENTREPRENURSHIP PROGRAM FOR LASH PROFESSIONALS

The Lashiivo Business Masterclass is so much more than your basic “online business course”. The Lashiivo Business Masterclass is the VERY FIRST course explaining step-by-step how to create a product line, build the salon of your dreams and become the 7 figure business owner you've always dreamt of becoming. This course is a utopia of educational content, interviews with world-renowned CEO’s, high calibre 1:1 coaching and an exclusive community for powerhouse lash artists looking to skyrocket the success of their business!

With the Business Masterclass, you’ll gain lifetime access to:

Over 70 video modules of trainings
Our private digital community, The Biz Crowd
100+ pages of printable worksheets
An arsenal of interviews with top founders
Our iconic Think Outside The Box hardback novel
3 personalized live meetings with Blaze Lloyd

Lashiivo Business Masterclass Drives Results

"This course was the most pivotal course I have ever taken over the course of my career as a lash artist. It opened my eyes to all the different areas of growth that my business needed and forced me to sit down, analyze what was and wasn't working for my business and find strategies to overcome the weak points. Blaze was amazing to meet with and SO helpful in providing answers and guidance to all my questions."

Serena Castillo

Lashiivo Business Masterclass Drives Results

"Highly recommend this course to all my fellow lash artists! I did a complete re-brand of my business and my revenue skyrocketed. My favourite part about the course is the webinars -- being able to continuously access in depth webinars that cover other areas of business is so important to me. Can't wait to continue powering through this course and building my network!"

Jasmine Hanth

I’ve been there

When I began as a solo lash artist at sixteen years old, I had no business education, no mentors, and no idea where to find help to build my businesses other than from the fractured, endless hole that we call “Google”. I was forced to learn through extreme trial and error, but luckily ended up coming out on the other side and now have over 5 years of business building experience in the lash industry and have built two businesses (Lashiivo and my salon business, Fabulash Lounge) to over $1M in revenue. With the Lashiivo Business MasterClass, I’ll share exactly what you need to know to navigate the murky waters of business ownership and avoid the costly mistakes that I made when I started my venture in the lash industry.

Our Expert Guest Speakers

Janet Mercredi | Founder of JKM Strategies

Janet is a Certified Profit First Professional. She coaches entrepreneurs, helping them to get and stay financially fit, so they can focus on WHY their business exists rather than HOW it exists. During her seminar she down finances and give students tips to help keep their business financially fit and in good order.

Eva Shortt | Founder and Publicist of Zahav PR

Media and public relations is the most successful method of communicating your value to those around you. Even with the rise of social media, you still need a great story, connections, and a strategy to stand out from everyone else. This presentation will teach you how public relations is different from advertising, and guide you through social media communications and how to reach journalists and garner attention for your target audience.

Rachel Malena-Chan | Story Strategist

Rachel is a Story Strategist who leverages the power of storytelling to help entrepreneurs lay the foundations of a brand strategy. In this webinar, Rachel demonstrates how narrative structure can be harnessed to uncover your brand's archetype, personality, voice, and values. She also provides tips and tools for creating key messages, or "story pillars", for your business. Leave this webinar with a clearer idea of how to communicate what matters, what's at stake, what you want, and what it will take.

Dallas Price | Taking an early stage company from branding to revenue

In this webinar you will break down how to build a scaleable brand in the early stages of starting a business. Dallas will cover how to conduct market research, develop key messages and design your brand. You will walk away with a better understanding of how to build your brand without wasting time or resources.

Natacha has over 12 years of experience in digital marketing & advertising.

She got her start working with travel and hospitality brands and has run online advertising campaigns for industry giants such as Marriott, Hilton, and The Breakers Palm Beach. She has developed and launched successful online measurement campaigns for several multinational brands including Pepsi Co., Anheuser-Busch, and Rogers Media. She was awarded the Gold Simply Excellent Award at Nielsen Media for outstanding efforts on national client campaign that included several Nielsen online digital measurement products. Natacha managed over $2 million in Google ads and Facebook ad campaigns for a multi-national retail brand generating over $18 million in sales.

THE PLAN OF ACTION

Over the course of this in-depth course, you will cover 20 core entrepreneurship pillars:

PLANNING

Business Planning & Name Creation
Trademarking
Leasing

SWOT

SWOT Analysis
SWOT Analysis Assessment

GOALS

Goal Setting & S.M.A.R.T Goals
2x supplementary worksheets
How to: Master The Art Of Negotiation

BRANDING

Importance of branding | Messaging
Ideal Clients | Vision Board Creation
Colour Palletes
How To: Creating A Brand Logo
How to: Deal With Copycats
Writing A Business Profile & Brand Voice

MARKETING

Neuromarketing In The Lash Industry
The Marketing Mix
The Art Of Client Engagement
How To: Master Influencer Marketing

CLIENT EXPERIENCE

Customer Life Cycle
Adding Value
Client Experience Game Changers

LASHING DURING PREGNANCY

How to: Lash Pregnant Clients

PRICING

How to: Price Your Services Effectively
KPI Power Metric: Client Count – How to attract, keep and grow the perfect clients
How to: Effectively Implement A Price Increase

BOOKINGS

Booking System Breakdowns & Comparisons
How to: Increase Your Bookings
How to: Create More Converting Clients

CANCELLATIONS

How to: Manage Cancellations
Recommended Cancellation Policies

REVIEWS

5 Star Review Tactics
How to: Manage Negative Reviews

SOCIAL MEDIA MARKETING

Social Media Platforms
The Social Media Pyramid

INSTAGRAM MARKETING

Instagram 101
Instagram Content Management & Creation
How To: Effectively Caption For Conversions
How To: Schedule, Manage, Instagram Posts
How To: Create “IG worthy” Lash Pics
Lash Photography and Editing Hacks
How To: Sliding into Client DM’s
IG Growth Hacks
Creating IGTV, Reels & Stories
How to: IG Stories Tutorial
How to: Instagram Live Set Up

INFLUENCER MARKETING

Everything you need to know about Influencer Marketing
Paying for Influencers
Finding influencers that fit your brand
Influencer Outreach
Influencer Gifting
Creating Brand Ambassador Programs

EMAIL MARKETING

Efficient ways to start building an email list
Email Marketing Platform Breakdowns
Best Subject Lines
Email Newsletters you MUST be sending out
The inside scoop on Lashiivo's email marketing

GOOGLE 101

Google Set Up
Google Tips & Hacks
Google Integration

FINANCES & EXPENSES

Accounting and Bookkeeping
Cutting Costs
Financial Formulas
Business Expense Tracker
Break Even Analysis

MONEY TALK

Funding Your Venture
Finding resources to Fund Your Business
Risk vs Reward
When to pay yourself a salary as a CEO

CREATING A PRODUCT LINE

Idea Generation
How Do I Start Manufacturing?
What to Look for in a Manufacturer
How to Find a Manufacturer
Logistics, Quality Assurance, Costing
Best Manufacturing Locations
Different Types of Manufacturing Available
Realistic Cost Breakdown to Start a Product Line
Purchase Order Walkthrough

PRODUCTIVITY & MOTIVATION

Reading for an entrepreneur
Balancing life as an entrepreneur
Routines
Productivity Hacks
The motivational speech you need

HEALTH & LIFESTYLE

How to Avoid Burnout and Maintain Health
Fear of Failure
You are more than your brand
No one is perfect
Tips on balancing business with school / work

EXTRAS

The Lashiivo Business Masterclass hosts regular weekly webinars with top founders, CEO’s and expert’s to help students hone in on their entrepreneurial skills.

ENROLL TODAY

Is the Lashiivo Business Masterclass Right For Me?

Business Masterclass Is For You If…

✓ You are a new beauty professional who wants to start your business off on the right foot
✓ You want to learn how to start a product line, scale your business, start a salon or learn more entrepreneurial skills!
✓ You are an existing beauty professional looking for expert level strategies and the best, proven methods for scaling a business.
✓ You want to learn the ins and outs of building a profitable, sustainable business
✓ You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more!
✓ You are ready to commit to a fun, challenging, program that’s worth its weight in gold
✓ You want a mentor who has experience scaling a lash business to $1M

Business Masterclass Isn’t For You If…

X You’re not sure if you want to become a beauty professional yet
X You aren’t willing to fully commit and put in the work. This is an in-depth program, not a fluffy “I’ll do the course as I watch Netflix” course
X You want advice from someone who hasn’t been in your shoes before and has had everything given to them to reach high levels of success
X You hate the lash industry
X You prefer stiff, text heavy, lecture style material with little interaction

Meet Your New Biz Partner & Mentor

BLAZE LLOYD

Blaze Lloyd, CEO and Founder, is an award winning entrepreneur who started in the lash industry at sixteen working from her parents spare bedroom and in a short time was able to open a top rated eyelash extension studio in Saskatchewan and birthed the now, worldwide known brand Lashiivo Inc a year later. Blaze has been featured by The American Reporter, Forbes, CBC and was named “Young Entrepreneur of The Year 2022” from the Chamber of Commerce. Blaze’s mission is to use her wealth of knowledge that she has accumulated over her time as an entrepreneur to further the knowledge of the next generation of lash entrepreneurs.

FAQs

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