What is the Lashiivo Business Masterclass?

THE PREMIER ENTREPRENURSHIP PROGRAM FOR LASH PROFESSIONALS

The Lashiivo Business Masterclass is so much more than your basic “online business course”. The Lashiivo Business Masterclass is the VERY FIRST course explaining step-by-step how to create a product line, build the salon of your dreams and become the 7 figure business owner you've always dreamt of becoming. This course is a utopia of educational content, interviews with world-renowned CEO’s, high calibre 1:1 coaching and an exclusive community for powerhouse lash artists looking to skyrocket the success of their business!

With the Business Masterclass, you’ll gain lifetime access to:

  • Over 70 video modules of trainings
  • Our private digital community, The Biz Crowd
  • 100+ pages of printable worksheets
  • An arsenal of interviews with top founders
  • Our iconic Think Outside The Box hardback novel
  • 3 personalized live meetings with Blaze Lloyd

I’ve been there

When I began as a solo lash artist at sixteen years old, I had no business education, no mentors, and no idea where to find help to build my businesses other than from the fractured, endless hole that we call “Google”. I was forced to learn through extreme trial and error, but luckily ended up coming out on the other side and now have over 5 years of business building experience in the lash industry and have built two businesses (Lashiivo and my salon business, Fabulash Lounge) to over $1M in revenue. With the Lashiivo Business MasterClass, I’ll share exactly what you need to know to navigate the murky waters of business ownership and avoid the costly mistakes that I made when I started my venture in the lash industry.

Our Expert Guest Speakers

THE PLAN OF ACTION

Over the course of this in-depth course, you will cover 20 core entrepreneurship pillars:

PLANNING

  • Business Planning & Name Creation
  • Trademarking
  • Leasing

SWOT

  • SWOT Analysis
  • SWOT Analysis Assessment

GOALS

  • Goal Setting & S.M.A.R.T Goals
  • 2x supplementary worksheets
  • How to: Master The Art Of Negotiation

BRANDING

  • Importance of branding | Messaging
  • Ideal Clients | Vision Board Creation
  • Colour Palletes
  • How To: Creating A Brand Logo
  • How to: Deal With Copycats
  • Writing A Business Profile & Brand Voice

MARKETING

  • Neuromarketing In The Lash Industry
  • The Marketing Mix
  • The Art Of Client Engagement
  • How To: Master Influencer Marketing

CLIENT EXPERIENCE

  • Customer Life Cycle
  • Adding Value
  • Client Experience Game Changers

LASHING DURING PREGNANCY

  • How to: Lash Pregnant Clients

PRICING

  • How to: Price Your Services Effectively
  • KPI Power Metric: Client Count – How to attract, keep and grow the perfect clients
  • How to: Effectively Implement A Price Increase

BOOKINGS

  • Booking System Breakdowns & Comparisons
  • How to: Increase Your Bookings
  • How to: Create More Converting Clients

CANCELLATIONS

  • How to: Manage Cancellations 
  • Recommended Cancellation Policies 

REVIEWS

  • 5 Star Review Tactics
  • How to: Manage Negative Reviews

SOCIAL MEDIA MARKETING

  • Social Media Platforms
  • The Social Media Pyramid

INSTAGRAM MARKETING

  • Instagram 101
  • Instagram Content Management & Creation
  • How To: Effectively Caption For Conversions
  • How To: Schedule, Manage, Instagram Posts
  • How To: Create “IG worthy” Lash Pics
  • Lash Photography and Editing Hacks
  • How To: Sliding into Client DM’s
  • IG Growth Hacks
  • Creating IGTV, Reels & Stories
  • How to: IG Stories Tutorial 
  • How to: Instagram Live Set Up

INFLUENCER MARKETING

  • Everything you need to know about Influencer Marketing
  • Paying for Influencers
  • Finding influencers that fit your brand
  • Influencer Outreach
  • Influencer Gifting
  • Creating Brand Ambassador Programs

EMAIL MARKETING

  • Efficient ways to start building an email list
  • Email Marketing Platform Breakdowns
  • Best Subject Lines
  • Email Newsletters you MUST be sending out
  • The inside scoop on Lashiivo's email marketing

GOOGLE 101

  • Google Set Up
  • Google Tips & Hacks
  • Google Integration

FINANCES & EXPENSES

  • Accounting and Bookkeeping
  • Cutting Costs
  • Financial Formulas
  • Business Expense Tracker
  • Break Even Analysis

MONEY TALK

  • Funding Your Venture
  • Finding resources to Fund Your Business
  • Risk vs Reward
  • When to pay yourself a salary as a CEO

CREATING A PRODUCT LINE

  • Idea Generation
  • How Do I Start Manufacturing?
  • What to Look for in a Manufacturer
  • How to Find a Manufacturer
  • Logistics, Quality Assurance, Costing
  • Best Manufacturing Locations
  • Different Types of Manufacturing Available 
  • Realistic Cost Breakdown to Start a Product Line
  • Purchase Order Walkthrough

PRODUCTIVITY & MOTIVATION

  • Reading for an entrepreneur
  • Balancing life as an entrepreneur
  • Routines
  • Productivity Hacks
  • The motivational speech you need 

HEALTH & LIFESTYLE

  • How to Avoid Burnout and Maintain Health
  • Fear of Failure
  • You are more than your brand
  • No one is perfect
  • Tips on balancing business with school / work

EXTRAS

The Lashiivo Business Masterclass hosts regular weekly webinars with top founders, CEO’s and expert’s to help students hone in on their entrepreneurial skills.

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Is the Lashiivo Business Masterclass Right For Me?

Business Masterclass Is For You If…

✓ You are a new beauty professional who wants to start your business off on the right foot
✓ You want to learn how to start a product line, scale your business, start a salon or learn more entrepreneurial skills! 
✓ You are an existing beauty professional looking for expert level strategies and the best, proven methods for scaling a business.
✓ You want to learn the ins and outs of building a profitable, sustainable business
✓ You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more!
✓ You are ready to commit to a fun, challenging, program that’s worth its weight in gold
✓ You want a mentor who has experience scaling a lash business to $1M

JOIN THE WAITLIST

Business Masterclass Isn’t For You If…

X You’re not sure if you want to become a beauty professional yet
X You aren’t willing to fully commit and put in the work. This is an in-depth program, not a fluffy “I’ll do the course as I watch Netflix” course
X You want advice from someone who hasn’t been in your shoes before and has had everything given to them to reach high levels of success
X You hate the lash industry
X You prefer stiff, text heavy, lecture style material with little interaction

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Meet Your New Biz Partner & Mentor

BLAZE LLOYD

Blaze Lloyd, CEO and Founder, is an award winning entrepreneur who started in the lash industry at sixteen working from her parents spare bedroom and in a short time was able to open a top rated eyelash extension studio in Saskatchewan and birthed the now, worldwide known brand Lashiivo Inc a year later. Blaze has been featured by The American Reporter, Forbes, CBC and was named “Young Entrepreneur of The Year 2022” from the Chamber of Commerce. Blaze’s mission is to use her wealth of knowledge that she has accumulated over her time as an entrepreneur to further the knowledge of the next generation of lash entrepreneurs.

FAQs

THE TIME IS NOW

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