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Dampen a soft bristle brush with luke-warm water and dispense a dime-sized amount of Lashiivo Purifying Gel Cleanser onto the brush. Gently swirl the brush in the palm of your hand to create a soft lather. Apply the lather to the lids and lash line in soft circular motions to remove oil, dirt and debris from the lash line. Pat dry and finish off by using a Lashiivo cool fan to fully dry the lashes. Use daily in the AM or PM.