STORY BASED BRANDING WITH RACHEL MALENA-CHAN
Storytelling is fundamental to how we make meaning as humans, and we're naturally moved by stories that resonate with our core values. Rachel is a Story Strategist who leverages the power of storytelling to help entrepreneurs lay the foundations of a brand strategy.
Description: In this webinar, Rachel demonstrates how narrative structure can be harnessed to uncover your brand's archetype, personality, voice, and values. She also provides tips and tools for creating key messages, or "story pillars", for your business. Leave this webinar with a clearer idea of how to communicate what matters, what's at stake, what you want, and what it will take.
When: January 11th, 2022 @ 2PM CST.
** If you are unable to attend the live webinar, you may still purchase the webinar and a re-play will be sent out within 48 hours of the webinar taking place.