COURSE OUTLINE
Full Course Outline:
Understanding social media
- Overview of the different social media platforms and their advantages for businesses
- Identifying your target audience on social media
Developing a Social Media Strategy
- Defining your brand message and tone
- Setting goals for your social media presence
- Identifying the types of content that work best for your audience + creating pillars
- Developing a content calendar and scheduling tools
Creating engaging content + growing a following
- Tips for creating visually appealing posts and using hashtags
- Best practices for writing captions and engaging with your audience
- Using video content to showcase your lash business
- Strategies for growing your social media following