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Full Course Outline: 

Understanding social media

- Overview of the different social media platforms and their advantages for businesses

- Identifying your target audience on social media

Developing a Social Media Strategy

- Defining your brand message and tone

- Setting goals for your social media presence

- Identifying the types of content that work best for your audience + creating pillars

-  Developing a content calendar and scheduling tools

Creating engaging content + growing a following

- Tips for creating visually appealing posts and using hashtags

- Best practices for writing captions and engaging with your audience

- Using video content to showcase your lash business

- Strategies for growing your social media following